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Recipe
How to make
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Pour bourbon, Campari and vermouth rosso into an old-fashioned glass filled with ice.
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Stir with a mixing spoon until cool.
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Add an orange or lemon zest.
About
The exact origin of the Boulevardier remains somewhat unclear, but one of the most commonly accepted stories dates back to the 1920s, to Erskine Gwynne, an American journalist and writer living in Paris. Gwynne, a member of the New York aristocracy and creator of the literary magazine "Boulevardier", is often credited with inventing the cocktail. The cocktail's name itself is thus said to have come from his magazine, which was dedicated to the social and cultural life of Paris at the time.
Gwynne is said to have asked a Parisian bartender to concoct a cocktail based on bourbon, which was then a novelty for many European bartenders accustomed to gin. The result was a variation of the Negroni, with bourbon or rye, sweet vermouth (often red), and Campari. This robust yet balanced blend quickly became popular among the expat jet set in Paris during the Roaring Twenties, a time when Parisian bars were meeting places for American artists and writers.
